Increasing Sunglasses Save’s social reach
Juno media have been working with the designer sunglasses retailer, Sunglasses Save, to improve their brand awareness by creating a better online profile for the company and increasing their social reach. Sunglasses Save sell a range of designer sunglasses from top brands including Ray-Ban, Oakley and Nike, at a 30% lower price than you would find on the high street. Our web design experts used Magento to create a new website for the company back in 2009, and we have since been using a variety of digital PR and online advertising techniques to increase the interest surrounding the company.
With more and more people using social media as a platform for everyday interaction, we decided that the best way for Sunglasses Save to get involved and connect with their customers was through creating a blog. The blog is regularly updated with high quality, unique content, so it is recognised by search engines and helps to improve the company’s search engine optimisation. Each post will focus on a specific topic related to sunglasses, such as information about different styles of sunglasses and advice on eye conditions. Sometimes a blog post will surround a particular brand of sunglasses like Ray-Ban or Oakley, if they have been spotted on a well-known celebrity, or an important figure in the media.
As well as being able to read the blog, users are able to leave feedback for the company in the form of a comment. This allows interaction to take place between Sunglasses Save and their customers on a more personal level. If users like a blog post that they’ve read on the Sunglasses Save blog, they are able to share it with their friends by clicking on the social media buttons below the post. These buttons include options to ‘Tweet,’ ‘Email to friend’ and post to Facebook.
Blogging and other social media tools help to improve a company’s search engine optimisation. Already we have achieved a first page result on Google for Sunglasses Save chosen keyword ‘Sunglasses’ and are continuing to use a variety of organic advertising techniques in hope that we can reach the top result.
Posted by megan on October 28th, 2011