GOGO Padlocks lock down on blogging
We have recently been working with one of our newest clients, GOGO Padlocks, to increase their brand awareness and widen their social reach, by targeting new customers through social media. GOGO Padlocks take security seriously, stocking the largest range of high quality padlocks, from brands like Abus, Faithfull and Henry Squires. They stock padlocks made from all different materials, including steel, aluminium, brass and weatherproof padlocks, all of which can be used to secure different items.
After considering which social media tool would benefit GOGO Padlocks and their customers the most, we decided on an informative, and interactive blog. GOGO Padlock’s blog can be accessed at the bottom of their main website homepage, and is updated on a regular basis, featuring unique content. Each blog post focuses on a different topic, all of which relate back to the key product – padlocks. Many of the posts feature advice on how to keep your belongings safe, and which type of padlock is best to use, all of which is useful information to GOGO Padlock’s customers. There is also an opportunity for users to leave feedback at the end of the blog posts, in the form of a comment. Here they can ask further questions about padlocks and interact with the company on a more personal level. It’s always nice to throw in a few anecdotes and stories in blog posts to make things a little more interesting for readers.
As well as providing a platform for interaction between the company and it’s customers, GOGO Padlocks’ blog also helps boost their SEO as search engines recognise the quality content and the specific key words featured within it. Using organic search engine optimisation techniques such as blogging and external link generation we have already achieved a first page result for the keywords ‘aluminium padlocks’ and a second page result for ‘weatherproof padlocks.’
The team here at Juno are continuing to improve both GOGO Padlock’s brand awareness, as well as it’s SEO, in hope to drive more traffic to the site, and in turn improve conversion rates.Posted by megan on October 29th, 2011